President Message

Company policy  -Our CSR-

Today, the electrical industry is heading towards the new technology world, which is the foundation of a global and strategic business. Under the ever changing environment and market situation, PICO is challenging the latest technology. Over the 30years, PICO has been playing a role of producing quality electrical products by providing strategic sales activities and production service in computing network & communication/consumer industries. With strong belief and experience, PICO is trying to pursuit new challenges: “Competitiveness” and “Environmental Competence”

“Competitiveness” is one of the most important keyword in every occasion nowadays. Especially, in the electrical industry, coping with the rapid progress of the technology and severe cost reduction become unavoidable factors to survive and having advantages among competitors. In the global economic world, PICO is aware of its nature/reality of the production at the early stage, which made the company successful in leading others by creating its own strategic systems. PICO set its production line and sales branches in China and improve production efficiency and convenience with its own quality system. It, now, enables us to meet customer’s demand such as short lead time and cost down.

PICO also target “Protect the Environment” as its contribution / responsibility to the society, and Raising Environmental Awareness is set as the corporate policy. To live with and protect the nature, PICO is making effort to be more green conscious and reduce stress to the global environment by  selecting & purchasing raw materials in the prospect of “less harmful” to the earth. We are promoting our products with a positive image as an environmental friendly brand.

We believe that the integration of the two powers ---competitiveness and environmental competence---will enhance the reliability from the customers and also assist us to develop our technology. PICO will keep growing up and challenging for the future.

KOICHI　OSHIMA

President and COO, PICO Group of Companies

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